Anamorphic illusions or anamorphosis — You’ve almost certainly seen it: the effect, street art when you need to approach the particular viewpoint to view accurately view space from the art that would otherwise look like contorted. When you look at it from the vantage point the art transforms into a seamless three- dimensional picture that appears to float away from the wall and somehow hang in space. It dates back to the early 15th century but enjoys a recent resurgence in the retail advertisement, signage, and urban art. Nowadays, it has improved into 3d footages with super technologies.
d’strict Holdings Korea
d’strict – is a global top-tier design company that creates a user-centered experience by integrating both content and digital media technology recently finished installation of what is being called the world’s largest anamorphic illusion in SMTown COEX K-POP building, the biggest digital billboard in South Korea.
d’strict’s newest project – “Wave”
A minute-long wave-crash clip on Korea’s largest aerial display at Coex K-pop Artium has become the city’s discussion, attracting both local and foreign media attention. The illusion has appeared as a giant wave in a large tank on the LED facade of the SMTown Coex Artium which named as public media art #1_wave. It makes the display panel look like a massive glass container holding water. The curved display enabled this effect feasible, but the design and implementation took and over three months to produce and the whole process has taken four months to complete from beginning to end, with three months of digital design activity to ensure that the intended result was accomplished.
Largest billboard Face in Korea
The mega-size LED screen creates a crashing giant wave taking up the sprawling persistently which displays for 18 hours a day. And the billboard reaches 80.9 meters in width and 20.1 meters in height and said to be roughly enough to fit four basketball courts.
d’strict specializes in the creation of site-specific interactions utilizing a variety of multimedia techniques. For the construction of Gangnam, the developer used a collection of anamorphic distortion techniques to portray the effects of giant waves. The reason the impact happens is that it is made up of different viewpoints to develop a feeling of space with no distortion.
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Titled “WAVE,” the concept was developed by d’strict — an organization specialized in the use of digital technologies to produce public art.
The CEO of d’strict, Lee Sung Ho said that LED displays are normally installed in bust urban wears and they felt that witnessing a surreal scenario in the midst of high rise buildings will attract public interest. “We intend to have nature ‘s motivations going forward so that residents can feel regeneration in the city as well,” he added.
The business development director at d’strict said that they want to create overwhelming experiences, and waves are beautiful and dynamic in themselves but they chose them as their subject because they evoke feelings of comfort which is much needed now.
Social networks divide whether it was calming or stressful.
Social Media Attention
One Twitter user found it slightly stressful when he saw it before felt they were storm time waves that would break the glass anytime and he also said if slower and liquid gold or silver, may have been a different feeling. “Love water but this was stormy” he tweeted. Another user said whether watching waves is de-stressing then she has been watching tsunamis for a week and it was fun.
Beachside vacations seemed like a distant memory during coronavirus lockdowns, but d’ strict holdings brought the ocean to the city in Gangnam District in Seoul.
The billboard facade is a common outlet for a marketing initiative, K-pop videos and, more recently, visual public art. Coex is situated in Samseong-dong in Seoul and was established in 2018 as Korea’s first free outdoor advertisement zone, which ensures that there is no limit on the size or form of ads permissible on billboards. The giant screen was installed in March 2018 by Samsung Electronics, CJ Powercast, and Korea International Trade Association.
In summer 2019, Sila Sveta – an innovative technology design company and foreign experts in the field of multimedia immersive experience and CJ Powercast – part of CJ Group (It comprises numerous businesses in various industries) collaborated for “Smart Project” and created digital artworks for SMTown COEX Media Facade.
And here is the mother whale and baby whale – calf appeared from the billboard facade in 2018.